dimanche 27 octobre 2013

Can Fashion Change the World? part II


I had a good night sleep over the question “"Can Fashion Change the World?" and this morning I woke up with some thoughts I would like to share.

It is funny, while I was watching this video on Vogue's web site, I thought that I knew all of it. 

For those engaged in human rights and ecology all of this is not new. We have been “ringing the bell” for years now. With campaigns such as the "Clean Clothes Campaign" or "Detox" a campaign launched by Greenpeace.

So what is new about this video? In my opinion the novelty is that it comes from Vogue. It comes from the fashion temple. They took their time but they are getting there!

I can see myself discussing these subjects with the volunteers of the association for which I used work in our small charity shop in Rimini, Italy. Or in primary schools, trying to explain to Italian children that in other parts of the world there are children (exactly like them) exploited in factories, producing the nice shoes that we are all wearing. I can see myself in France, where I lived for 5 years, discussing these issues with some friends. We eded up starting a cultural association to raise awareness about these problems.

I can see a "bubbling pot of ideas" that drive change, starting from ordinary people arriving to red carpets.

So well, yes, all this "Vogue thing" is good. It is a good start for them but I think they have still a long path to take in order to reach us, the “normal” people. 
People who want the fashion industry to have a soul.


So bravo! Vogue  but hurry up, turn words into actions! 

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